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Lax.com Forms Strategic Alliance with LaxPower.com

CARLSTADT, N.J., May, 2010, – Lax.com, one of the lacrosse e-commerce leaders, as well as a top provider of on-line lacrosse content, has signed a strategic alliance with The Active Network, Inc.’s (Active Network) LaxPower.com division, a part of the Active.com family of media properties, and one of the sport’s leading content providers. Keep Reading…

CARLSTADT, N.J., May, 2010, – Lax.com, one of the lacrosse e-commerce leaders, as well as a top provider of on-line lacrosse content, has signed a strategic alliance with The Active Network, Inc.’s (Active Network) LaxPower.com division, a part of the Active.com family of media properties, and one of the sport’s leading content providers.

The LaxPower.com/Lax.com alliance will include three components: content sharing, e-commerce shopping through LaxPower.com and powered by Lax.com, and advertising on Lax.com that is sold by Active Network.

“We are excited to join forces with LaxPower.com. Both companies are committed to growing their brand and providing lacrosse enthusiasts with the very best source for shopping and content,” said John Arrix, Chief Executive Officer of Lax.com.

“Lax.com provides complementary content and capabilities to LaxPower.com,” commented Don Fisher, Active Network’s Director of Strategic Services Media + Marketing division, “Additionally, both organizations share a commitment to provide the best for the lacrosse community.”

Lax.com sells lacrosse equipment and apparel on a platform reaching the United States and Canada. In addition, the site provides a variety of game highlights, special features and instructional videos, as well as scores, rosters, statistics, photographs and updated information on teams and programs throughout the U.S.

LaxPower.com is among the largest online communities for lacrosse fans and participants and provides in depth schedules, scores, computer ratings and rankings, news and more for all level of lacrosse teams.

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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