Lax World Revamps eCommerce Website

Lax World sells consumer lacrosse gear and goods nationwide with a strong market in the Mid-Atlantic region where several of Lax World’s brick and mortar store are located. They decided back in December 2009 to team up with a local company, Groove Commerce. Their main objective: improve sales on their pre-existing eCommerce site.

Groove went to work on updating Lax World, including implementing new search functionality, social media campaigns and more efficient pay-per-click (PPC) strategies. Since the implementation of the new strategy Lax World’s click through rate has increased as well as conversions.

Head to to learn more about the design process. View the newly designed site for yourself at

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Lacrosse Playground

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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