San Diego CA, – In the spirit of unity and cooperation Adrenaline Lacrosse and the MLL (http://www.majorleaguelacrosse.com/) have reached a monumental partnership involving Adrenaline’s LXM PRO Tour (http://www.adrln.com/lacrosse/lxm/) and its industry leading Adrenaline Apparel (http://www.adrln.com/shop/). Adrenaline’s LXM PRO Tour is a nimble, alternative professional lacrosse experience courting top players to play nationwide in front of fans in a wide range of emerging markets. The MLL is the original professional lacrosse innovator and industry giant successfully operating a competitive pro league model since 2001. Adrenaline’s LXM featured 12 Tour stops on its 2013 season, in Orange County, San Diego, Chicago, Utah, Sacramento, Dallas, Atlanta, Arizona, Las Vegas, Florida, and Los Angeles. The MLL currently has 8 franchises, located in Denver, Ohio, Charlotte, Florida, New York, Chesapeake (Annapolis), Rochester and Boston. Although both models vary greatly, both professional lacrosse properties have done much to support and foster the growth of the sport.
This unprecedented partnership is set to take effect during this upcoming season for both the MLL and the Adrenaline LXM PRO Tour and will change the face of professional lacrosse in a substantial way. To the delight of fans of both professional experiences, the partnership serves to eliminate conflict with the outdoor pro lacrosse landscape, allowing top-level players the freedom to play when and where they choose. Adrenaline will be moving the LXM PRO season to occupy the non MLL months of (September-March). While the MLL will be allowing players to participate in the LXM PRO tour during this time frame. The result will be two uniquely amazing professional lacrosse experiences filled with the top players in the world for fans across the country.
Adrenaline CEO Alex Cade explains, “This partnership between Adrenaline Apparel, Adrenaline’s LXM & the MLL is one that truly shows the nature of cooperation that is taking hold within our sport. This positive movement is at the core of everything we stand for at Adrenaline. After speaking with MLL Commissioner David Gross, it was refreshing to hear firsthand the mutual appreciation and respect for what each professional organization has done for the sport. This agreement between the MLL and Adrenaline LXM is one that is inclusive in nature and provides top- level professional athletes the freedom to play where they want, when they want, and how they want. I can’t think of anything better for the sport than that.”
LXM Co-Founder, Xander Ritz stated, “The LXM and MLL partnership is a great step forward for professional lacrosse. Connecting the two organizations formally and removing some of the challenges that athletes faced having to choose one place or another will undoubtedly advance the pro game immediately. When we started LXM I think we always expected this sort of collaboration to take place and we’re excited to continue pressing forward in partnership with the MLL.”
Adrenaline’s industry leading apparel division will also become an official partner of the MLL by being the exclusive provider of hats and shooting shirts as well as a provider of performance team socks. This will include outfitting the entire league with apparel items that are designed specifically for lacrosse, and with a little bit of western flair that Adrenaline has become synonymous with.
While discussing the decision process, Alex Cade mentioned, “After talking with David Gross, understanding the common vision we both have for the future of the sport, it was an easy decision to partner with The MLL. Our phenomenal team of art designers gets very excited to do new and interesting things. Relevant, custom, and unique designs are what they do best and I know they are already bouncing around various designs for the MLL items. We have innovative, lacrosse specific apparel items we are excited to get on the guys also.”
MLL will re-open the player pool and Adrenaline LXM players who have interest in being in the MLL can register to enter the league. Adrenaline will be announcing the new 2014/2015 Adrenaline LXM Tour stops in the coming months, followed by a player acquisition process and announcement of the official team rosters.
Adrenaline Lacrosse is one of the most dynamic brands in lacrosse due to its multi-faceted and authentic nature. Adrenaline’s apparel offers cutting edge team, performance, and lifestyle items, distributed in retailers nationwide representing the true core of lacrosse. Adrenaline is dedicated to enacting a positive social change by utilizing the power of sports with its Awareness (http://adrln.com/awareness/) program. Also the largest lacrosse event provider in the nation, Adrenaline has properties including: the LXM PRO Tour, Training Programs,( http://www.adrln.com/lacrosse/training/) Recruiting Programs, (http://adrln.com/lacrosse/recruiting/) Adrenaline Starz Clubs, (http://www.starzlax.com/) Tournaments, (http://adrln.com/lacrosse/tournaments/) Camps (http://adrln.com/lacrosse/camps/) and Leagues (http://adrln.com/lacrosse/leagues/). The Adrenaline Recruiting System features the #1 recruitment program, The Adrenaline Black Card showcase, and boasts the nation’s top Collegiate Placement Success Rate (CPSR). Adrenaline Starz is the largest club network in the sport, and includes the nationally ranked Adrenaline West Coast Starz Teams. Adrenaline truly is All Fight No Flight. Visit our website at adrln.com or contact us at [email protected] to find out more.
About Major League Lacrosse
Major League Lacrosse (MLL), the premier professional outdoor lacrosse League, was founded by Jake Steinfeld and is headquartered in Boston. Major League Lacrosse commenced play in June 2001 and will embark on its fourteenth season. MLL has continued to lead the sport of lacrosse into the mainstream of competitive team sports. The league is made up of eight teams: The Boston Cannons, Charlotte Hounds, Chesapeake Bayhawks, Denver Outlaws, Florida Launch, New York Lizards, Ohio Machine and Rochester Rattlers. More information about the league can be found at www.majorleaguelacrosse.com, Facebook or Twitter.
The 2014 MLL All-Star Game will be held at Harvard Stadium on June 26. Tickets for the event are on sale now by visiting Ticketmaster or by calling the Boston Cannons office at 617-746-9933.
The 2014 Championship Game will be held at Fifth Third Bank Stadium in Kennesaw, Ga., on Saturday, August 23 and tickets can be obtained by clicking HERE (http://www.majorleaguelacrosse.com/tickets/).
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