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Maverik Founder in Fortune Magazine

Maverik Lacrosse founder John Gagliardi is in the current issue of Fortune magazine. Fortune magazine shows how 3 small businesses stood up to larger competitors. One business is in pharmaceutical sales competing against CVS, another is a small pizza chain battling it out against world renowned Domino’s. John Gagliardi and Maverik, a lacrosse equipment maker, competes with New Balance, which owns two big time brands — Warrior and Brine. Read More…

Maverik Lacrosse founder John Gagliardi is in the current issue of Fortune magazine. Fortune magazine shows how 3 small businesses stood up to larger competitors. One business is in pharmaceutical sales competing against CVS, another is a small pizza chain battling it out against world renowned Domino’s. John Gagliardi and Maverik, a lacrosse equipment maker, competes with New Balance, which owns two big time brands — Warrior and Brine.


The article details how Maverik strives to compete with other companies in the same market by loading his staff with players that the kids — and coaches — know and admire (including members of Team USA) such as Kyle Sweeney and Paul Rabil to name a few.

A cool image is also important: Maverik’s website features the top pros starring in edgy videos and offering up playing tips. Gagliardi also focuses on “lifestyle apparel” that gives the brand a “casual, cool, surf-snowboard dynamic” as opposed to the traditional prep-school vibe. He says sales were up 30% in 2009.

To read the full article click here.

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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nyjetsfan
nyjetsfan
11 years ago

Mav gettin some nice press

dougf1000
dougf1000
11 years ago

Awesome! I love Maverik.

idolfan
idolfan
11 years ago

except rabil is not a big favorite amongst many

idolfan
idolfan
11 years ago

keep doin it gags

Love it
Love it
11 years ago

I think its great to see Maverik compete against the New Balance. Maybe competition can let the market determine the price and we will some more affordable lacrosse equipment.

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