Maverik: Grassroots Marketing

The three most charismatic cast members (Snooki, The Situation, Pauly D) from the new MTV hit show, Jersey Shore, have teamed up with You Tube cult icon DJ Lubel to make a skit mocking themselves and the show. As you watch the hilarious video you’ll notice Pauly D’s laptop is covered in stickers. One of them happens to be Maverik (top left) and another in the bottom right corner represents US Lacrosse. Stickers and ad placement is just one way to let customers take charge of a company’s advertising.

Posted in ,

Lacrosse Playground

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.


  1. laxbomb on December 28, 2009 at 10:29 am

    yeah i know right? whoever noticed that sticker must have crazy field vision…. ps, i want to download that song, someone find out what it is

  2. juicehead on December 27, 2009 at 7:59 pm

    how the heck did you see that sticker…nice eye

Leave a Comment

You must be logged in to post a comment.