New York, December 5, 2011 – Maverik Lacrosse today launched its new “Evolve The Player, Advance The Game” campaign with a unique behind the scenes film titled, “SPIDER.” The video chronicles the inspiration, research, design, and development that has gone into the creation of Maverik’s new Spider head.
“EvolveThe Player, Advance The Game” is aimed to recognize the growth of the sport and how new athletes and their styles of play are shaping the game. The campaign, which will include print, video, and in-store promotional elements, targets the serious lacrosse player and the performance products that Maverik’s research and development team has engineered to elevate their game. Grass roots events will offer fans the opportunity to test Maverik’s newline of performance products and will feature Maverik’s elite roster of athletes, including newly signed Syracuse Midfielder Jovan Miller, North Carolina Attackman Billy Bitter, Villanova Defender Brian Karalunas, and MLL Goalie of the year Drew Adams.
“This is an exciting time for Maverik,” said John Gagliardi, President and founder of Maverik Lacrosse. “To this point we have built a reputation as an authentic, player driven equipment and lifestyle brand. Our 2012 line marks a dramatic shift in our products and process. Over the past 8 months, the growth of our research, design, and development team combined with access to Bauer’s experience and resources has resulted in truly game changing innovations and performance products.”
About the NEW Maverik Spider Head:
What began with a little inspiration from one ofthe world’s most deadly creatures led to the creation of 20 different prototypes of the Spider Head. Through each revision, the Maverik product development team took steps to improve the head’s strength, durability, andkey features. After months of research and development, the team presented aproduct that perfectly fit their vision. Light weight and structurally sound, the Spider Head is engineered for extreme competitors.
Spider head specs:
Strategic Lacing Holes
Light Weight (135 grams)
Supportive Rib Joints
Legal for all levels of play
For more information on the Spider Head, visit MaverikLacrosse.com. The Dealer Locator will direct you to your nearest Maverik retailer.
Click HERE to view “SPIDER” and follow Maverik for the latest news and updates on all products and athletes.
Maverik Lacrosse Official Facebook page: www.facebook.com/maveriklacrosse
ABOUT MAVERIK LACROSSE
Foundedin 2005 by John Gagliardi, Team USA Player and All-World Defenseman, and Jay Jalbert, All-World Midfielder, Maverik Lacrosse is a lacrosse equipment manufacturer whose products are designed and developed by the world’s top lacrosse players for lacrosse players. Team Maverik creates, tests and develops innovative products that perform and exceed the professional demands of its founders. Headquartered in New York, Maverik is a subsidiary of Bauer Performance Sports Ltd., a publically traded company on the Toronto Stock Exchange (BAU).
ABOUT BAUER PERFORMANCE SPORTS
BauerPerformance Sports Ltd. (TSX: BAU) is a leading developer and manufacturer ofice hockey, roller hockey and lacrosse equipment as well as related apparel.The company has the most recognized and strongest brand in the ice hockey equipment industry, and holds the top market share position in both ice and roller hockey. Its products are marketed under the Bauer Hockey, Mission Roller Hockey and Maverik Lacrosse brand names and are distributed by salesrepresentatives and independent distributors throughout the world. Bauer Performance Sports is focused on building its leadership position and growingmarket share in all product categories through continued innovation at every level. For more information, visit www.bauerperformancesports.com
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