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Maverik Lacrosse Launches WONDERBOY, Behind the Scenes

NEW YORK – February 27, 2012 — Maverik Lacrosse is proud to announce WONDERBOY the latest video addition to the “Evolve The Player, Advance The Game”campaign. The film gives a unique behind the scenes perspective of the creation of Maveriks’ signature shaft with a new look for 2013. Read More…


NEW YORK – February 27, 2012 — Maverik Lacrosse is proud to announce WONDERBOY the latest video addition to the “Evolve The Player, Advance The Game”campaign. The film gives a unique behind the scenes perspective of the creation of Maveriks’ signature shaft with a new look for 2013.

This video explores the birth, evolution and development of this staple in the Maverik shaft family. Staying true to the fundamental elements that have made the Wonderboy so versatile, Maverik’s product team has brought a fresh new look for the 2013 season.

The newest release of the Wonderboy features added feel with a tactile grip, while the new anodized graphics speak directly to Maveriks bold and ambitious attitude. Featured in the newly released commercial, The Future is Here, the Maverik Wonderboy is a top pick of MLL attackman Peet Poillon. “I have always been a proponent of Maverik’s handles for their lightweight and durability,” says Poillon. Very few shafts look as good and perform as well as the Maverik Wonderboy.”

ABOUT MAVERIK LACROSSE
Founded in 2005 by John Gagliardi, Team USA Player and All-World Defenseman, and Jay Jalbert, All-World Midfielder, Maverik Lacrosse is a lacrosse equipment manufacturer whose products are designed and developed by the world’s top lacrosse players. Team Maverik creates,tests and develops innovative product lines that are used by players at the youth to professional level. Headquartered in New York, Maverik is a subsidiary of Bauer Performance Sports Ltd., a publically traded company on the Toronto Stock Exchange (BAU). For more information visit maveriklacrosse.com

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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