Maverik Lacrosse + Paul Rabil Commercial

Long Island City, NY, March 2, 2010 — Maverik Lacrosse ( and its creative video production arm Maverik Films today released its first in a series of ground breaking super slow-motion video/television commercials titled, “BE READY.”

Jay Jalbert, co-founder of Maverik Lacrosse and director/producer of Maverik Films worked with NFL Films cinematographers to capture in slow-motion detail the passion, the intensity and the dedication Maverik’s “Soldiers” bring to lacrosse every day. Maverik’s first commercial in its “BE READY” campaign will air during ESPNU’s coverage of the 2010 NCAA Men’s Lacrosse season.

“Our goal was to use the latest state of the art slow-motion camera equipment to give lacrosse fans a look at the sport they love in a way they have never been seen it before,” said Jalbert.

The “BE READY” commercials are precedent setting in their use of Phantom HD camera technology that films at a rate of 1000 frames per second allowing for crisp slow-motion detail. The first commercial in the “BE READY” campaign features Paul Rabil going through his daily shooting workout and captures in ultra slow-motion detail one of his legendary 111 mph shots. The crisp imagery breaks down Rabil’s picture perfect windup and cannon-like right handed side arm shot, the flex in the head of his stick when the ball is released and the exact moment his projectile finds its target, the back of the net.

“These are images lacrosse fans will not soon forget,” concluded John Gagliardi, founder and President of Maverik Lacrosse LLC. “We hope everyone will enjoy the stunning cinematography and awesome videos Jay has created.”

What do you think? Drop a line below.

Lacrosse Playground

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.


  1. fabian chavez on April 18, 2010 at 8:32 pm

    dude bates your a dumb ass if you read the article, which you probably didnt because you left the dumbest remark ever it says that the camera is a special slo-mo camera that takes 1000 frames per second so do the math and stop being a smart ass, plus if you saw the halftime special event of the mll all star game you saw the 111 mph shot.

    My rant is over haha.

  2. Chazz Michael Michaels on March 13, 2010 at 12:30 pm

    Great photography– as the ball comes out of his stick, it’s unbelievable how much the head elongates (the stick’s head, not Rabils!)

  3. matt biell on March 13, 2010 at 11:06 am

    not bad. too bad hes a power tool.

  4. DJ on March 11, 2010 at 3:17 am

    can any body tell me what the music is that hits toward the end of the commercial? it is really sick, definitely going on my warmup mix

  5. lax on March 8, 2010 at 11:08 pm

    If you stop the video with 8 seconds left you’ll notice that his gloves are orange even though he starts out with black gloves..wonder why they switched them during the different takes

  6. Ima Stone Her Bro on March 4, 2010 at 12:58 am

    i agree with jdoe…but this is seriously a sick commercial

  7. jdoe on March 3, 2010 at 6:20 pm

    Hes shooting side arm because he’s a professional and can shoot any way he damn pleases, its not his fault your players are shooting side arm b/c they are imitating him.

  8. idolfan on March 3, 2010 at 3:43 pm

    hahah JDUB got burneddddd

  9. Bates Masters on March 3, 2010 at 3:36 pm

    @JDUB – Did you read BETWEEN THE LINES of my post?

  10. Mel Kiper’s Hair is Corrupt - 412 Lax on March 3, 2010 at 2:33 pm

    […] New Rabil commercial for Maverik is sick […]

  11. wilbur on March 3, 2010 at 1:56 pm

    Damn, Rabils doing his thang

  12. JDUB on March 3, 2010 at 1:45 pm

    Hey bates did you read that it was a SLOW MOTION camera??

  13. hmm1983 on March 3, 2010 at 12:11 pm

    i like it, but why isn’t he shooting overhand? he’s the reason why my players shoot wide right.

  14. zeekh on March 3, 2010 at 12:07 pm

    Great slow motion vid! Well done!!!

  15. idolfan on March 3, 2010 at 12:03 pm

    too bad he is a tool. raise your hand if u actually like him? crickets

  16. Bates Masters on March 3, 2010 at 11:39 am

    God, look how much he’s sweating. He must work really hard. Maybe he could capitalize on this “hard work” motif and open a chain of shitty, recommissioned gyms where the only grinding and pushing being done is their monthly statement into that space between your cheeks.

    And he shoots 111 mph? By my count it took the ball 5 seconds to go roughly 20 yards…which works out to 7.3 mph. More like Paul Rabullshit.

  17. Lance Gibson on March 3, 2010 at 10:46 am

    BEAST! The best lax video PERIOD!

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