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Maverik Lacrosse Releases John Christmas “BE READY ” TV Commercial

Long Island City, NY, March 25, 2010 — Maverik Lacrosse (www.maveriklacrosse.com) and its creative video production arm, Maverik Films, today released the second commercial in its ground breaking “BE READY” video/television campaign, this time featuring John Christmas. Keep Reading…

Long Island City, NY, March 25, 2010 — Maverik Lacrosse (www.maveriklacrosse.com) and its creative video production arm, Maverik Films, today released the second commercial in its ground breaking “BE READY” video/television campaign, this time featuring John Christmas.

Maverik Films director/producer Jay Jalbert again called upon the cinematographers from NFL Films and their 1,000 frame per second Phantom HD cameras to capture in stunning super slow-motion detail, the essence of dodging; deception, a quick first step and as Christmas says, “and then it is off to the races.” All of Maverik’s commercials in its “BE READY” campaign will air during ESPNU’s coverage of the 2010 NCAA Men’s Lacrosse season.


“Anyone who enjoys the finesse of lacrosse, is going to be impressed by the footage we captured of John going hard to the goal,” said Jalbert. “Our vision is to take lacrosse content to the cutting edge of cinematography and in-line with how other mainstream sports are portrayed.”

In the second “BE READY” commercial the cameras focus on the graceful and explosive dynamics of Christmas practicing his split dodge. These unforgettable images are fused together in a slow-motion sequence of Christmas taking his defender in one direction and cutting hard in the opposite direction while absorbing brutal stick bending checks.

“Our second commercial in the campaign gives kids a glimpse of what it takes to be a player like John Christmas,” concluded John Gagliardi, founder and President of Maverik Lacrosse LLC. “It really shows you how hard he works in practice and in the gym to compete at the professional level.”

Visit Maverik today.

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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laxbomb
laxbomb
11 years ago

two things i know in life: women be shoppin, and ed be hatin

ed
ed
11 years ago

So, uuuhhh, this commercial has been out for a while. Saw it the same day as the Paul Rabil one. Way to make it look like you guys are on the front of lacrosse culture, Lacrosse Playground. Next time just say, “Here is a link to the Jonny Christmas Maverick commercial.”

turtle
turtle
11 years ago

Bull$ hit..chazz has got the best comercial.

turtle
turtle
11 years ago

Bull$hit..chazz has got the best comercial.

swazee
swazee
11 years ago

Sick, just sick!!!!

idolfan
idolfan
11 years ago

yep, maverik understands what it takes fo sho. want to see more…where is joe cinosky’s?

Lance Gibson
Lance Gibson
11 years ago

Hands down, Maverik has the best vids!

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