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Maverik Lacrosse to Premier “The Future is Here” TV Commercial

NEW YORK, NY — February 15, 2012 – Maverik Lacrosse is proud to announce the launch of its newest commercial titled, The Future is Here, the first commercial of Maverik Lacrosse’ Evolve the Player, Advance the Game campaign. The commercial will air during ESPNU’s first televised game of the 2012 NCAA men’s lacrosse season, a highly anticipated match-up between Johns Hopkins University and Towson University on Friday, February 17th at 5:00 pm EST. The official web launch will be Monday, February 20th. Read More…

NEW YORK, NY — February 15, 2012 – Maverik Lacrosse is proud to announce the launch of its newest commercial titled, The Future is Here, the first commercial of Maverik Lacrosse’ Evolve the Player, Advance the Game campaign. The commercial will air during ESPNU’s first televised game of the 2012 NCAA men’s lacrosse season, a highly anticipated match-up between Johns Hopkins University and Towson University on Friday, February 17th at 5:00 pm EST. The official web launch will be Monday, February 20th.

For behind the scenes photos and updates on the commercial and all Maverik athletes and equipment, visit the Maverik Lacrosse Facebook page at: facebook.com/maveriklacrosse.

WHO & WHAT: Maverik Lacrosse Premiers “The Future is Here” TV Commercial

DATE & TIME: Friday 2/17/12, face off at 5:00 pm EST on ESPNU

DETAILS: The commercial will air during ESPNU’s live broadcast between Johns Hopkins University and Towson University.

ABOUT MAVERIK LACROSSE
Founded in 2005 by John Gagliardi, Team USA Player and All-World Defenseman, and Jay Jalbert, All-World Midfielder, Maverik Lacrosse is a lacrosse equipment manufacturer whose products are designed and developed by the world’s top lacrosse players for lacrosse players. Team Maverik creates, tests and develops innovative products that perform and exceed the professional demands of its founders. Headquartered in New York, Maverik is a subsidiary of Bauer Performance Sports Ltd., a publically traded company on the Toronto Stock Exchange (BAU). For more information, visit www.maveriklacrosse.com.

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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