MoGo Sport Hires New Vice President of Sales

Wilton, CT – April 11, 2012 – MoGo Sport, the exclusive maker of flavored mouthguards, is proud to announce the hiring of Bill Edell as Vice President of Sales. Bill will be responsible for managing all US retail sales efforts for MoGo Sport including the management of MoGo’s independent sales force.

“We are extremely excited to have Bill join MoGo Sport and lead our domestic sales efforts”, said Bruce Angus, CEO MoGO Sport. “Bill has a tremendous sales background with Jarden and Harrow Sports and will provide great stewardship of MoGo’s sales initiatives. “

Bill is the former National Sales Director for deBeer/Gait Lacrosse and Miken Ice Hockey with Jarden Corporation. Before joining Jarden, Bill was the National Retail Sales Manager, Senior Director of Business Development and West Regional Sales Manager at Harrow Sports. Bill played several key roles in his ten years at Harrow Sports establishing them as a preeminent sporting goods and apparel manufacturer supplying equipment and apparel to the lacrosse, ice hockey and field hockey institutional and retail markets.

Bill is also a retired professional lacrosse player and played in both the MLL and NLL.

MoGo Sport’s mission is to completely change the athlete’s experience of wearing a mouthguard. MoGo mouthguards use revolutionary flavor technology that allows MoGo to place flavor into plastic. The flavor is not coated or sprayed on the plastic; it is imbedded into the plastic and the flavor lasts game after game after game…

All flavors and materials are from natural ingredients, FDA compliant, BPA free and have passed all FDA toxicity tests. Exceptional design allows for maximum comfort, performance, protection and breathability.
For sales inquiries and assistance please contact: Bill Edell, VP Sales at c.303.809.0045,
e. [email protected].

For more information about MoGo Sport, please visit

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