Naked & Famous Glow In The Dark Raw Denim


Canadian premium denim brand Naked & Famous is known to do things a little different every once in a while. This week they present their new glow in the dark Japanese raw denim. It is not the first time we see this, but it is certainly the best one we have come across so far, because these do not glow a little, they shine. Most importantly, they look completely normal when not in the dark.

The jeans work because we apply a phosphorescent coating to the fabric in Japan. This coating is baked into the fabric and will absorb light and slowly release that light with an emanating green glow, just like those Glow in the Dark stickers we had on our ceiling as a kid. Another fun aspect of the jeans is after you beat them up a bit the wear patterns will cause the coating to fade in certain parts of the jean and will create a unique piece of glowing art!

The limited edition model is now available exclusively at Barneys New York and Barneys COOP in the US and goes for 240 USD.

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Lacrosse Playground

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

1 Comment

  1. Jonathan Fitzgerald Knighton on August 3, 2011 at 10:30 pm

    Buying these stat

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