Nike to Buy Under Armour?

Whispers have been floating around for awhile now, but it appears likely that Nike Inc. will acquire Under Armour Inc. According to the London Times, Nike has been considering a takeover bid to for several months. Posing significant financial advantage to Nike’s already impressive subsidiary umbrella, a deal could also mean substantial expansion to Under Armour’s relatively small international business. Closing out Thursday with a share value of $76.82 USD, the newspaper suggests that Nike may be prepared to offer upwards of $100 USD per share for the Baltimore, Maryland based athletic brand. While substantive information is still forthcoming, many analysts and periodicals have already begun to debate the logic and repercussions of a Nike/Underarmour takeover scenario. Nike may become over-saturated, whereas Under Armour may be left with a bruised ego.

Stick Tap: WWD

Posted in ,

Lacrosse Playground

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.


  1. SamCCG on September 23, 2011 at 5:26 am

    I can not find this report on London Times! It would be nice to have a link to the actual article on London Times…Please post!!!

  2. Hectic Week on September 17, 2011 at 7:52 am

    […] anyone think this will actually happen? The Globe and Mail believes the rumors enough to do a stock analysis.  […]

Leave a Comment

You must be logged in to post a comment.