The Premier Lacrosse League (PLL) announced today that Ticketmaster, the global leader in advanced ticketing technologies, will become the Presenting Sponsor and Official Ticketing Partner of the League, effective immediately. As a first-of-its-kind collaboration, PLL will leverage Ticketmaster’s latest ticketing and venue innovations in addition to its extensive marketing services to continue building momentum for the PLL brand across North America. As they prepare to kick off their second season, the Premier Lacrosse League has cemented itself as the best professional league in what is now one of the fastest growing sports in the United States.
“From size to scope, this partnership marks a historic moment for professional lacrosse, and the Premier Lacrosse League, specifically,” says PLL Co-Founder and CMO, Paul Rabil. “Ticketmaster’s audience reach, innovative technology, and breadth of venue partners in sports and live events are unparalleled. Our fans will benefit from a first-class experience at every game that only Ticketmaster can offer on their site and app, with Ticketmaster’s marketing support empowering the PLL to better reach and communicate with our fans at every touch point, including before, during and after the action on the field. This is the new Premier Lacrosse League, and we’re proud to be powered by Ticketmaster,” added Rabil.
Utilizing Ticketmaster Presence™, the next-generation digital ticketing and venue access control platform, fans of the Premier Lacrosse League will experience the benefits of digital tickets including an entire suite of identity-based personalization features. Presence streamlines live event venue operations, provides real time insights and analytics to venues and teams, enhances security, protects against fraud, and allows for a personalized fan experience.
The Premier Lacrosse League will also be able to leverage SafeTix™, the latest enhancement to Ticketmaster Presence, which ties a unique, identifiable digital ticket to each fan’s mobile phone, providing much greater visibility into the individual fans who come to a live event. SafeTix uses NFC tap and go technology supported by Apple Wallet and Google Pay, and rotating barcodes that refresh every 15 seconds, preventing the unscrupulous replication and sale of fake tickets.
“The Premier Lacrosse League is bringing renewed energy, excitement and growth potential to the sport throughout North America, especially by engaging with fans in new and innovative ways both on and off the field,” said Jared Smith, Ticketmaster President. “Ticketmaster is thrilled to be PLL’s partner, especially as we introduce our cutting-edge ticketing technologies and advanced marketing capabilities to their avid, tech-savvy fan base.”
Ticketmaster will provide a host of best-in-class marketing services and technologies to the Premier Lacrosse League, including Ticketmaster’s in-house LiveAnalytics team that provides data analysis and insights for clients to make informed decisions on everything from new fan discovery and marketing to pricing strategy and sponsorship deals. The partnership will also include support from Ticketmaster’s marketing services that will build and manage conversion-focused media campaigns across platforms in order to drive consumer awareness for PLL’s upcoming season.
As part of the partnership, Ticketmaster will become the official presenting partner of the Premier Zone, the league’s pre and postgame hospitality area filled with immersive fan activations, food, beverages, and live music. Ticketmaster will serve as the presenting partner of the newly unveiled and highly acclaimed PLL Podcast Studios, with additional integrations into PLL’s NBC broadcasts and branded content created on official league channels.