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PLL signs deal to make DraftKings its “Official Sports Betting Partner”

The Premier Lacrosse League secured another pivotal win for sports bettors planning on gambling on pro lacrosse this summer. On Thursday, an article on CNBC announced that the PLL signed a sponsorship deal with DraftKings, that will make the sports book the “Official Sports Betting Partner” of the 2020 PLL Championship Series.

DraftKings did not provide financial terms of the deal, but it was revealed that the deal included the option to extend the agreement after the PLL Championship Series concludes and would allow DraftKings to leverage the PLL’s media rights deal.

DraftKings’ chief business officer Ezra Kucharz said the agreement allows “different elements” of DraftKings to be “integrated into the broadcast” of the PLL games appearing on NBC’s family of networks. This detail is particularly important because it allows DraftKings to drive engagement with PLL sports bettors, while the league maintains its betting integrity.

“We look for new and exciting things that have different growth trajectories,” Kucharz told CNBC. “Lacrosse is one of these sports that has really started to take hold on both coasts, and you’re seeing it grow as a sport everywhere.”

DraftKings’ sponsorship deal with the PLL makes the company the second sports book to offer betting on the PLL after William Hill announced its PLL championship future odds in June. The news comes after the PLL’s initial announcement that it had partnered with betting integrity partner Genius Sports to offer sports betting on its PLL Championship Series.

Hutton Jackson is a professional video editor, co-founder/host of Pro Lacrosse Talk and editor-in-chief of Lacrosse Playground. He is also an Emmy-winning associate producer with two major sports networks and oversees Lacrosse Playground's video content as the head coordinating producer. Hutton played four years of college lacrosse at DeSales University where his highest lacrosse accolade was being named to Inside Lacrosse's 2014 All-Name Team with current pros Challen Rogers, Deemer Class and Larken Kemp, an honor that didn't require stepping on the field. When he's not writing on lacrosse, he can usually be found diving around the crease in your local men's league and ranting about Baltimore and D.C. professional sports.

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