POWERADE, the complete sports drink, and Major League Lacrosse (MLL), the premier professional outdoor lacrosse league, have signed a multi-year agreement for POWERADE to become the official sports drink and sideline beverage of Major League Lacrosse beginning with the 2011 season.
“We are thrilled to be aligned with such a quality brand,” said MLL Commissioner David Gross. “POWERADE is the rising brand in the sports drink category. We believe in the science of their product for MLL athletes and all lacrosse players. Major League Lacrosse is excited about collaborating with POWERADE.”
POWERADE, as part of the agreement, is now the exclusive sports drink and sideline beverage of Major League Lacrosse, its teams, the MLL All-Star Game and Championship Weekend.
“Lacrosse is one of the country’s fastest growing sports and MLL is the beacon of inspiration for many of the young participants,” said Sharon J. Byers, CCNA vice president marketing assets, integrated marketing. “POWERADE is thrilled to join forces with MLL and help hydrate its great athletes. Our team can’t wait to dig in and build around this partnership.”
POWERADE, the complete sports drink, helps replenish four electrolytes lost in sweat. POWERADE is part of the glacéau unit of Coca-Cola North America. glacéau consists of brands that offer hydration for every occasion, including vitaminwater®, smartwater®, POWERADE®, FUZE®, NOS® and Full Throttle®. The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. For more information about POWERADE, including POWERADE ION4®, the complete sports drink and POWERADE ZERO®, the zero calorie sports drink, visit www.us.powerade.com or www.facebook.com/POWERADEION4.