Retail Spotlight: Total Lacrosse – A New Way To Retail LAX

As a new segment we will be casting a spotlight on retail chains around the country. Stores that are either new, successful, unique or all of the above. Today we take a look at Total Lacrosse. Introducing Total Lacrosse: a specialty retailer dedicated to the growth of the game. Total Lacrosse was created specifically for the lacrosse player; you will not find other sports represented in a Total Lacrosse store. launched in November 2011 and provides an easy shopping experience for the lacrosse player. Featuring a wide selection and breadth of product, you’re sure to find the perfect piece of LAX gear for your game. Total Lacrosse is staffed by lacrosse experts who are committed to providing outstanding customer service, product knowledge, the latest equipment and competitive pricing. Total Lacrosse is committed to providing the best customer experience possible for the lacrosse player.

Total Lacrosse looks to differentiate itself by offering a high-quality, modern, customer service-focused approach to lacrosse retail. Total Lacrosse covers every angle of the game – from field and indoor to youth and women’s. No matter how you play the game, Total Lacrosse has your gear. And it’s fully stocked with the latest equipment from the nation’s leading lacrosse manufacturers. Whether you’re looking for Brine, Warrior, STX, Maverik, Reebok, Boddam or Easton, Total Lacrosse has it and more. Check out to shop the full inventory of products, in a convenient and easy-to-use website. All orders $75 and more receive free ground shipping.

New lines of equipment to watch for at Total Lacrosse include the full line of Boddam indoor goalie equipment and the new line of Reebok 10K gear, in addition to a variety of indoor lacrosse masks and helmets.

While the breadth of product is impressive, Total Lacrosse is also focused on the growth of the sport. They recognize the unique nature of the game as well as the importance of being actively involved in the lacrosse community. Through instructional and lifestyle videos, Total Lacrosse is helping tell the story of lacrosse in North America. You can check out the latest videos at TotalLacrosseTV on YouTube ( New videos are added weekly.

Though Total Lacrosse is new to the lacrosse retail market, it is not new to energizing the retail environment in a specialty sport. Established by the owners of Total Hockey, the exclusive ice hockey equipment retailer of USA Hockey, Total Lacrosse is dedicated to delivering the same modern, high quality, reliable and convenient shopping experience as customers of Total Hockey have come to expect. Total Hockey has become an establishment in the hockey industry; it is a perfect fit to Total Lacrosse to fully support the indoor game along with field lacrosse because of the many dual hockey and lacrosse athletes currently playing the game.

It is safe to say you can come to expect many exciting things from Total Lacrosse in the upcoming months.

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Lacrosse Playground

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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