foot locker
NEW YORK, May 17, 2011 /PRNewswire/ -- Hundreds of sneaker collectors, enthusiasts and influencers from around the world will join together in New York City tonight to celebrate the launch of Sneakerpedia.com, a social platform, designed to venerate the unmatched passion of the sneaker community.
Foot Locker knows sneakerheads. The clever commercial exhibits a sneakerheads' ability to identify a shoe by the way the sole feels on his butt.