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GuyRilla Marketing Group’s third-annual “BroCon” summit takes place at the New York Athletic Club (i.e., Heisman Trophy ceremony HQ) on October 28, 2011. Past events featured Paul Rabil and Max Seibald. LPG is the first to know that either Warrior’s Chief Marketing Officer or Director of Brand Marketing will be at BroCon 2011 to discuss the growth of the sport, buying behavior (and misbehavior) of lax bros, top marketing tactics for reaching men, and more. Read More...
Reebok’s latest Zig Tech-infused basketball shoe set for a release later this year. MORE PICS AND DEETS...
The new Gatorade commercial entitled "Pump It Up" features a lacrosse scene 22 seconds in to the commercial. The lacrosse scene follows slam dunk highlights from All-World bballer Dwayne Wade and WNBA phenom Candace Parker. The high octane commercial also displays Denver Outlaws and MLL All Star attackman Brendan Mundorf "pumping up" a Washington Bayhawk.