Under Armour All-America Lacrosse Classic Embraces New Mobile Technology

Under Armour used RainedOut's new "mobile opt-in" technology enabling people to sign up for tournament alerts from a standard cell phone. LEESBURG, Va., July 15 /PRNewswire/ -- Omnilert®, LLC, maker of RainedOut™, the first text message service for sports leagues and clubs, today announced that the Under Armour All-America Lacrosse Classic embraced new mobile technology during their national tournament on July 3rd and 4th. The tournament was the first to use RainedOut's "mobile opt-in" technology that enabled fans, players, coaches and staff to register onsite for tournament alerts from a standard cell phone. Previously, subscribers needed a computer to register for alerts. KEEP READING...