“The Goalie School Names Prodigy Launch As Its Official PR Firm: More Lacrosse Goalie Videos On The Way”


ROANOKE, VA, February 20, 2015 – Bill Pilat’s The Goalie School (TGS), the original camp and clinic specifically designed for lacrosse goalie instruction, has selected Prodigy Launch as its public relations agency of record.

“Matt and Prodigy Launch are doing some really exciting things for lacrosse and sports PR,” said Bill Pilat, founder and director of TGS. “My decision to partner with Prodigy was an obvious choice after reviewing their detailed plan to move TGS forward into 2015 and beyond. Prodigy has always been at the top of what’s new and what works in digital sports media. We’ve worked with Prodigy for years on various consulting, PR, and media development projects. It’s great to see how much they’ve grown and how much they will contribute to TGS in 2015.”

Prodigy Launch began working with TGS in 2011, creating its own website and re-branding The Goalie School as its own separate entity from the other camps and showcases offered by Bill Pilat’s Lacrosse Camps, Inc. Since 2011, The Goalie School has expanded to California, Indiana, Pennsylvania, and has expanded to add a Girl’s Goalie School session to New York.

Prodigy Launch Sports Logo

Prodigy will continue to work with TGS to build the company’s reputation as a leader in goalie education through the expansion of its online presence, content marketing, brand-development, influencer engagement, and the development of strategic content partners. More specifically, Prodigy will be working with TGS to cultivate new lacrosse goalie video content for it’s newly sponsored YouTube channel, The Goalie Channel. “We are definitely planning to release great video material for The Goalie Channel as part of our work with TGS,” said Matt Burkhead, Prodigy’s CEO and Founder.

“We are excited to be working even more closely with TGS going into the new year. Bill Pilat is a leader in goalie education and his camps are the best in the country. We’re ready to propel the TGS brand and narrative to the forefront of the lacrosse community.”


About The Goalie School

Originally founded in 1990, The Goalie School is the first lacrosse goalie-specific camp in country. In the last 25 years, TGS has expanded to offer camps in California, Florida, Indiana, Pennsylvania, Virginia, and a Girl’s Goalie School in Virginia and New York. Visit us at goalieschool.org or find us on Facebook or YouTube

Prodigy Launch

Prodigy Launch is an advertising, marketing, public relations, and digital media development agency. Founded in 2011, Prodigy Launch has quickly established itself is a leader in digital media and public relations development for sports properties. For more information, visit our website at www.prodigylaunch.com , follow us on Twitter at @prodigylaunch

Lacrosse Playground

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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