ROANOKE, VA, February 20, 2015 – Bill Pilat’s The Goalie School (TGS), the original camp and clinic specifically designed for lacrosse goalie instruction, has selected Prodigy Launch as its public relations agency of record.
“Matt and Prodigy Launch are doing some really exciting things for lacrosse and sports PR,” said Bill Pilat, founder and director of TGS. “My decision to partner with Prodigy was an obvious choice after reviewing their detailed plan to move TGS forward into 2015 and beyond. Prodigy has always been at the top of what’s new and what works in digital sports media. We’ve worked with Prodigy for years on various consulting, PR, and media development projects. It’s great to see how much they’ve grown and how much they will contribute to TGS in 2015.”
Prodigy Launch began working with TGS in 2011, creating its own website and re-branding The Goalie School as its own separate entity from the other camps and showcases offered by Bill Pilat’s Lacrosse Camps, Inc. Since 2011, The Goalie School has expanded to California, Indiana, Pennsylvania, and has expanded to add a Girl’s Goalie School session to New York.
Prodigy will continue to work with TGS to build the company’s reputation as a leader in goalie education through the expansion of its online presence, content marketing, brand-development, influencer engagement, and the development of strategic content partners. More specifically, Prodigy will be working with TGS to cultivate new lacrosse goalie video content for it’s newly sponsored YouTube channel, The Goalie Channel. “We are definitely planning to release great video material for The Goalie Channel as part of our work with TGS,” said Matt Burkhead, Prodigy’s CEO and Founder.
“We are excited to be working even more closely with TGS going into the new year. Bill Pilat is a leader in goalie education and his camps are the best in the country. We’re ready to propel the TGS brand and narrative to the forefront of the lacrosse community.”
About The Goalie School
Originally founded in 1990, The Goalie School is the first lacrosse goalie-specific camp in country. In the last 25 years, TGS has expanded to offer camps in California, Florida, Indiana, Pennsylvania, Virginia, and a Girl’s Goalie School in Virginia and New York. Visit us at goalieschool.org or find us on Facebook or YouTube
Prodigy Launch is an advertising, marketing, public relations, and digital media development agency. Founded in 2011, Prodigy Launch has quickly established itself is a leader in digital media and public relations development for sports properties. For more information, visit our website at www.prodigylaunch.com , follow us on Twitter at @prodigylaunch
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