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Tribe7 Lacrosse Equipment, Part 1

Meet Tribe7 Lacrosse. Tribe7 is a newly formed equipment company based in New York City. The company is run by a man that is extremely outspoken and ecstatic about lacrosse, which is refreshing. Rob Littell took time away from his busy schedule to describe his company in part 1 of our 2 part series.

Meet Tribe7 Lacrosse. Tribe7 is a newly formed equipment company based in New York City. The company is run by a man that is extremely outspoken and ecstatic about lacrosse, which is refreshing. Rob Littell took time away from his busy schedule to describe his company in part 1 of our 2 part series.

For starters, what should people know about Tribe 7?

That we are set up to service the lax community’s needs. Several of us here have been a part of the lax family for nearly 40 years. And we’ve had an awesome, pretty much ridiculous number of opportunities laid at our feet for this association. For simply having loved a game. Soooo….we’re hoping to be able to open the sport up a bit, expanding the opportunities, by lowering the bar of entry, with the best gear on planet Earth, at doofy prices. The game is going ballistic on a global basis, which is fabulous. Except for some of the commercialism, and resultant exploitation. We’re trying to build a wall of sorts to protect our community, a kind of rampart to defend the integrity of our game. As such, if you love lax, we invite you to stand on the wall with us.


Very cool and admirable, but where did the name come from?

There was once Five Iroquois Tribes, that, in 1720, added a sixth Tribe, creating the Six Nations. Lax players. Now, 290 years later, the Founders sport has gone global. Creating a far larger Tribe. That we refer to as #7. Tribe7. Everybody.

Where are you located and what’s your background with lacrosse?

We’re HQ’d in the East Village of New York City. I got my first stick in 7th grade, and, like most, fell in love with the game right away. Played High School ball at Lawrenceville, in NJ, where we lost the State Finals to Columbia my Senior year…. 1st Team All-State in NJ….then off to Brown, where we peaked at #4 in the rankings, and I was selected to the North-South All Star squad. Then, 6 years with the Skoal Bandits, for some crazy club ball. I currently Coach 2 teams, and founded Tribe7 after we helped outfit a team at the East Harlem School. We paid a ridiculous amount of money for a bunch of low-end, second class gear. Resulting in our mission: First Class gear at silly low prices.


That’s what up. Good job Rob. You’re a very charismatic guy. How were you able to transfer your energy into the products?

Competitive energy is a very powerful creative force.

What do you think? Check back later for the final part of the interview.

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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[…] Tribe7 is a newly formed equipment company based in New York City. The company is run by Rob Littell. Littell is extremely outspoken and ecstatic about lacrosse, which is refreshing. He takes time to show us his new Gamebreaker pocket. The Gamebreaker allows you to have a high-ball pocket with a good deal of hold. Littell demonstrates in Zebra Apparel shorts. […]

the journey is the reward
the journey is the reward
11 years ago

good ideas and a great stance to build the company on. some of my friends and i had an idea for alfforable lax equipment but it hasnt come to fruition yet.

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