Connect with us

Gear Spotlight

True Temper Announces New Director of Lacrosse Products

MEMPHIS, TENN. (September 12, 2014) – True Temper Sports, a global sporting goods leader, announced today the hire of Jerry Scott as Director of Lacrosse products. Scott joins True Temper from Lax World, one of the largest lacrosse retailers in the U.S., where he last served in the role of general manager. He was instrumental in growing Lax World into a multi-million dollar and multi-storefront operation and brings more than 20 years of industry experience in operations, business development, sales and marketing to his new role with True Temper. Read More…

MEMPHIS, TENN.  (September 12, 2014) – True Temper Sports, a global sporting goods leader, announced today the hire of Jerry Scott as Director of Lacrosse products.

Scott joins True Temper from Lax World, one of the largest lacrosse retailers in the U.S., where he last served in the role of general manager. He was instrumental in growing Lax World into a multi-million dollar and multi-storefront operation and brings more than 20 years of industry experience in operations, business development, sales and marketing to his new role with True Temper.

As Director of Lacrosse products, Scott will have oversight for the strategic planning, product direction and expansion of True Temper’s lacrosse division throughout North America.

“Jerry has a strong history with the game and brings a wealth of business knowledge and passion for lacrosse to our company. We are thrilled to have him join the team and be in a position to take our growing lacrosse business to the next level,” Scott Hennessy, president and CEO of True Temper Sports said. “Jerry’s energy, experience and unique perspective will help us expand our True Temper Lacrosse business within this rapidly growing sports segment. Jerry’s hire is indicative of our company’s mission to improve player performance through lacrosse shaft innovation.”

Scott earned a Bachelor of Science in business administration with a concentration in finance from Towson University in Baltimore, Md. He has been involved in numerous industry and volunteer organizations throughout his career, including the Lacrosse Industry Council.

True Temper Lacrosse is the newest and fastest growing division of True Temper Sports. The division was launched in 2010 after extensively testing shafts in the market and identifying the opportunity to revolutionize the industry. True Temper Lacrosse spent the next several years testing hundreds of designs and materials. Today, True Temper Lacrosse products are thriving in the market through the company’s brand partners. For more information, visitwww.truetemperlacrosse.com.

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

Click to comment
0 0 vote
Article Rating
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments

More in Gear Spotlight

0
Would love your thoughts, please comment.x
()
x