MEMPHIS, TN – After 10 years crafting handles for the top brands in the lacrosse industry, True Temper Sports announced today the launch of its own brand, TRUE Lacrosse. Now, the sport’s leading engineers and designers can bring top design and elite performance directly to athletes at a great value.
“Players at all levels have long trusted us to deliver on the field. Today we can finally introduce ourselves,” said Jerry Scott, Director of Lacrosse at True Temper Sports. “The launch of TRUE Lacrosse frees us to pursue our own, uncompromised vision on behalf of lacrosse athletes.”
TRUE Lacrosse aims to cut through the confusion in the marketplace that can overwhelm even the savviest players and coaches.
“Our competitors have flooded the sport with hard-to-distinguish products at never-ending price points,” said Scott. “We’ve put our effort and technology into a focused number of handles so athletes can get out of the stores and onto the field. Players, coaches and parents will be relieved and impressed.”
Introduced today, as the first products under the TRUE Lacrosse name are the Alloy 2.0 and COMP SF 4.0 handles for men.
The Alloy 2.0 features a superior strength-to-weight ratio thanks to the 7075 alloy, a favorite of the aircraft industry. Suitable for all ages and levels of play, it offers solid performance at a great price with a sand-blast finish for greater grip and feel.
The COMP SF 4.0 has the ideal balance of strength, weight and flex for power or finesse players at every position. Designed for elite athletes, the TRUE COMP 4.0 features TRUE’s exclusive SmartPly and SmartFlex technologies.
SmartPly optimizes the angles and order of 25 layers of unidirectional carbon fiber for an unmatched bond of weight, balance and impact strength. SmartFlex enhances a handle’s stiffness profile allowing TRUE’s engineers to control where, when and how a handle flexes. This delivers the right snap, control, feel and accuracy for every style of play.
Both the ALLOY 2.0 and COMP SF 4.0 are available starting today at http://www.lacrossemonkey.com/true-lacrosse-new-items.html Women’s models will be available this summer with additional men’s and women’s handles coming in the fall.
To give players and coaches a chance to try out the initial products, TRUE Lacrosse is looking for participants for its TRUE Testing Program. Testers will receive a handle and offer feedback to TRUE Lacrosse on how to improve the handles’ performance. The number of testers is limited. To become a TRUE Tester, players can visit http://www.true-lacrosse.com/sign-up
For more information about TRUE Lacrosse products and where to purchase them, visit www.true-lacrosse.com. Become a fan on Facebook, Twitter and Instagram.
About TRUE Lacrosse
TRUE Lacrosse was established to design, engineer and manufacture the best performance-driven lacrosse products available. For ten years, TRUE Lacrosse developed handles for the most respected brands in the game. Now, TRUE has taken its product directly to the players.
About True Temper Sports
With manufacturing facilities and offices located throughout the county and the world, True Temper retains the largest market share globally in golf shafts. The company markets a complete line of golf shafts and performance sports products in more than 30 countries throughout the world. True Temper Sports is proudly represented by 1,000 individuals in ten facilities located in the United States, Europe, Japan, China and Australia. For more information visit www.truetemper.com