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Under Armour Lacrosse Commercial with Steele Stanwick, #IWill Lax

As part of Under Armour’s biggest ever global marketing campaign, #IWill, comes Steele Stanwick’s entrance. Stanwick, former UVA All-Everything and current MLL star, discusses his family’s affinity for “the wall” in his house. The story is about how humble beginnings and training on a brick wall can take you to playing at a level bigger than life. Read More…

Under Armour Lacrosse Commercial with Steele Stanwick, #IWill Lax

Under Armour Lacrosse Commercial with Steele Stanwick, #IWill Lax

As part of Under Armour’s biggest ever global marketing campaign, #IWill, comes Steele Stanwick’s entrance. Stanwick, former UVA All-Everything and current MLL star, discusses his family’s affinity for “the wall” in his house. The story is about how humble beginnings and training on a brick wall can take you to playing at a level bigger than life.

The video progresses as Stanwick takes us to his old stomping grounds at Loyola Blakefield, while showcasing Under Armour’s newest equipment.

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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