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Under Armour Unveils New Footwear Collection At Exclusive Event In NYC

Incredibly lightweight and low to the ground, Micro G technology offers an innovative, streamlined alternative to heavier, thicker foams, giving athletes increased quickness, improved cutting ability, and enhanced elevation. Micro G technology is also stronger than traditional foams, providing additional protection, cushioned comfort, and security for the foot.More…

At an exclusive media event in NYC, Under Armour, Inc. (NYSE:UA), a leading athletic performance brand, will debut the Company’s first-ever basketball footwear collection, which will be available at retail this November. Under Armour’s Basketball collection, featuring Micro G cushioning, consists of four distinct shoes, highlighted by the Micro G Black Ice.

Incredibly lightweight and low to the ground, Micro G technology offers an innovative, streamlined alternative to heavier, thicker foams, giving athletes increased quickness, improved cutting ability, and enhanced elevation. Micro G technology is also stronger than traditional foams, providing additional protection, cushioned comfort, and security for the foot.

The new collection will be supported by a multi-faceted digital and TV advertising campaign debuting late Fall. The television spots will be on TNT, ESPN, NBA TV and YouTube. Find more info at SoleCollector.

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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[…] Under Armour’s Basketball collection. Under Armour’s Basketball collection, featuring Micro G cushioning, consists of four distinct […]

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