Kingdom Lacrosse's New Line

Kingdom Lacrosse is a hot new lacrosse apparel company out of Rochester. The guys behind the line are very passionate about the sport because it has given them so many opportunities. And it clearly evident in this post. It first began as a conversation between two friends and teammates. David Kemp and Bobby DeFreze are born and raised in the Rochester community, and more specifically the Rochester Lacrosse community, and know how deep those roots go. The mission of Kingdom Lacrosse is to provide highly unique and high quality apparel to fellow lax rats everywhere.

“We want to make clothes that laxers will wear not only to practice and lax functions, but in any setting they like. We also plan on making our line on Made in the USA, American Apparel brand clothing. We believe that staying humble and rooted to the community and the game that has given us so much while working hard on our products and business and consumer relationships is a formula for success. We are working hard on locking down a production deal within the coming months, and would like to launch our line officially in Spring 2010.”

The launch of the line will be accompanied by the launch of a website ( where customers can browse and shop from anywhere. The adopted company motto “Strength in Battle, Honor in Victory” is an appeal to the camaraderie, intensity, and glory found within the sport they love. The sense of loyalty to your team is often associated with going to battle to defend your team’s honor. To prove yourself. Kingdom Lacrosse hopes to find the path to success by working as hard as the people who play the game.

Both Dave and Bobby are still playing competitive lacrosse for the Senior-B CanAm League’s Rochester Greywolves, and the Upstate Bears club box team. It is comprised of talent from across the CanAm ranks. Although these are both box lacrosse teams, they have a passion for every level and style of the sport. They stated that when they design they think as both a player and as a fan. The future holds plans on expanding to women’s and children’s sizes shortly after the initial launch.

“Through the support and help of friends and family and other members of the lax brotherhood, we have generated more buzz than we could’ve imagined in the past month. We hope to establish ourselves as a company with great products and a great reputation. Thank you to everyone for the support!”

These are only a few of the items. Check back later on for more releases. In the meantime you can check out Kingdom here.

Lacrosse Playground

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.


  1. TheArtofLax on January 5, 2010 at 11:28 am

    Yo, real good stuff and awesome color scheme, great work! You guys [Kingdom] up for a trade of artwork/shirts?

  2. Ronnie on December 28, 2009 at 12:12 pm

    Great ideas. Lacrosse needs a real apparel company to come takeover the scene. The big companies try but their real focus is equipment. There are some hot designs on the website too. Spring is probably a good time to launch, but is there a more specific date yet? Good luck!

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