Wilton Resident Acquires Lax.com

John Arrix of Wilton is expecting to score big with a recent acquisition. Arrix, a marketing professional with 25 years of experience, has partnered with George West, a Wall Street financier from New Jersey, to buy Lax.com, an e-commerce Web site for the sale of lacrosse equipment.

Arrix said his goal is to use marketing expertise to increase Lax.com’s Web site sales, which, he said, already command 40 percent of the $100 million industry’s annual e-commerce market of $10 million. Arrix goes on to state:

One of the things that intrigued me about Lax.com was its e-commerce play. Lacrosse has been very strong in the mid-Atlantic and Northeast regions, but now it’s growing big time in the larger states, such as Florida, Texas and California.

Sales through Lax.com, which sells 3,500 different lacrosse products from a 23,000-square-foot warehouse in Carlstadt, N.J., where it’s headquartered, are expected to jump another 10 or 15 percent this year, Arrix said.

Continue to read the full article at News Times.

Lacrosse continues to gain the eyes of many unfamiliar to the sport and continues to grow in more ways than one. What are your thoughts? Big story?

Posted in ,

Lacrosse Playground

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.