HEADstrong Launches New Online Store, Building A Brand of Hope

Posted on July 15, 2012 by

Categories: Economy/Lax Business

Holmes, PA – Since the creation of their signature lime green Laces for Lymphoma the HEADstrong Foundation embraced the idea that product was a great way to build awareness for the disease that claimed the life of founder Nicholas Colleluori. Over six years ago what began with one awareness item has evolved into a brand of hope offering over 50 items now available with proceeds benefitting the HEADstrong Foundation. The HEADstrong Foundation is proud to announce the launch of their newly developed online store, www.shopheadstrong.com. Supporters of the HEADstrong Foundation will find all of their newest products ranging from shorts to their signature chin strap and customers now have the capability to create their own HEADstrong account, along with creating their own product wish list.

The latest in HEADstrong “Laxessories” is available online and with the launch of the new online store, supporters can redeem a 10% coupon on HEADstrong products by using the coupon code HS27 with their purchase through August 10, 2012.

For the first time the HEADstrong Foundation is now able to present the full offering of Warrior/Brine Relentless27 products through an affiliate program with www.Lacrosse.com. Lacrosse.com is a proud supporter of the organization and carry’s a complete inventory of all of the products supporting their fight. This partnership allows for more growth and accessibility of the HEADstrong products.

The new online store offers a way for supporters of the HEADstrong Foundation to give in a brand new way. Whether as a memorial or a private donation this feature provides a secure way for people to contribute to the service mission of the HEADstrong Foundation. Online shopper’s also having the opportunity to sign up for the HEADstrong Foundation online newsletter, which includes the latest news and updates regarding the Foundation.

“We are thrilled about the launch of our new online store. Through the support of the lacrosse community we are building a brand of hope. We are always working to further the HEADstrong Foundation and we embrace the fact that product is a great revenue stream in supporting our service mission. We are proud to offer a brand of product where the proceeds are benefitting the fight against blood cancer. We are excited to offer not only an interactive way for supporters to purchase product but a way for people to directly donate to support our mission. The affiliate relationship with Lacrosse.com is a great addition; they have been a huge supporter of the HEADstrong Foundation since our inception and offer a complete range of our Warrior/Brine products.” Pat Colleluori, Director of Development, HEADstrong Foundation

About the HEADstrong Foundation
HEADstrong Foundation works to advocate, raise funds for and to support those affected by blood cancer or working to eliminate it. HEADstrong Foundation generates funds for blood cancer research, distributes grants and provides assistance to patients and survivors of blood cancer. In addition, HEADstrong Foundation awards scholarships and grants for students with ambitions of entering the medical field. Founder Nick “Head” Colleluori” attended Hofstra University where he played lacrosse. While at Hofstra Nick was diagnosed with Non-Hodgkin’s Lymphoma. While sick he began counseling other patients and began laying the framework for what would become the HEADstrong Foundation, in an effort to raise cancer awareness and help others and future patients that found themselves in a similar situation. In August of 2006 he even found the strength to play in one last lacrosse game. Nick passed away on November 28, 2006 at the age of 21. Even though he is gone, his memory and relentless determination lives on through the HEADstrong Foundation.

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