January 26, Under Armour’s Kevin Plank and Brad Dickerson stated during an Investor Transcript Call for their Annual Report meeting that the women’s line has grown 13% since it first went public. They also hinted at new launches for the public to expect this year. The Sports Bra was one of them.

Built with a revolutionary two-way fit system–match your color-coded cup size with your band size, and get going. This is your Armour Bra.