New Online Community Launches to Provide Education, Insights, and Opportunities for the Billion-dollar "Guy" Market

Posted on January 7, 2011 by

Categories: Economy/Lax Business, Lifestyle

(New York, NY) GuyRilla Marketing Group™ (www.GuyRillaMarketing.com) announced today its official launch of an online membership program that enhances the marketing practices of businesses and individuals toward 18-to-34 year-old men. Members will generate valuable collaborations and co-branding opportunities with other top professionals from a variety of industries, including sports, fashion, music, gaming, and more. In addition to strategic networking, members will learn about trends driving men’s behaviors and attitudes toward their product or service.

Previously, GuyRilla™ has been known for its networking events, called “BroCon” and “BroCon Meetups.” Entrepreneur Magazine wrote this past September that the summits are “a great way to get your product or service in front of this powerful demographic.” Previous panelists and speakers include experts from Maxim Magazine, IGN, AskMen, Inside Lacrosse, and more. For GuyRilla’s founder, Doug Schulkin, and its chief operating officer, Brian Bauer, the goal is to capitalize on their previous success by generating another platform for marketers to discover best practices and proven strategies for promoting to guys.

“We are very excited about the launch of GuyRilla’s membership program,” said Brian Bauer. “With so many products and services appealing to the ‘Guy’ market these days, and the variety of channels and methods used to market to this demographic, now is a great time to build a global exchange for professionals looking to build alliances and obtain information that will improve their outreach and understanding of this traditionally elusive target.”

In the next few months, members will also be able to submit research questions to be included in GuyRilla’s syndicated studies, receive actionable reports about their target market, obtain an insightful newsletter full of important market trends, acquire exclusive gifts and offers that will boost business, enjoy early access to reduced-price tickets for the annual BroCon summit, and much more.

To celebrate the launch, GuyRilla is offering membership at no cost starting today through February 28th, 2011. Moreover, it is hosting a free “BroCon Meetup,” sponsored by Patrón Spirits. The networking event will be held at Manhattan’s R Bar on Tuesday, February 1, 2011, from 6:30 pm to 9:30 pm EST. There is only room for 160 guests, and an RSVP is required to attend the event’s panel and receive complimentary drinks from Patrón. The panel features Michael Hermann, founder of Wicked Cow Entertainment (www.wickedcow.com), and Scott Debson, partner at SA Studios Global (www.sastudiosglobal.com). Between Hermann and Debson, their clients include Maxim Magazine, Wiffle Ball, Dr. J, Big League Chew, Jenna Jameson, Nike, Microsoft, Missy Elliott, 50 Cent, Christina Aguilera, Kanye West, Paramount Pictures, and more! Several surprise panelists will be announced shortly. The event will raise money for New York’s Memorial Sloan Kettering Cancer Center.

To learn more about GuyRilla Marketing Group, visit www.GuyRillaMarketing.com or e-mail info@guyrillamarketing.com.

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