The Nike Zoom Hyperfuse 2011 has been in the making for years. Influenced by basketball on the hard-tops outside in China Nike footwear designers wanted to fuse (hence Hyperfuse) mesh and ventilation with the traditional material used on footwear for the indoor game. This short video is the latest released in what will be an international campaign. Blend. Fuse. Be quick.
Nike Hyperfuse Blender
Posted on July 27, 2011 by Lacrosse Playground