SCOUT Debuts New Sport Collection and New Activewear-Inspired Jersey Girl

Posted on March 5, 2013 by

Categories: Apparel, Womens Lax

SCOUT Debuts New Sport Collection and New Activewear-Inspired Jersey Girl

GEORGETOWN, WASHINGTON DC, MARCH 2013 – SCOUT by Bungalow, a leading supplier of fashion and lifestyle bags, bins, insulated totes and travel accessories for consumers across the country introduced its spring 2013 sport collection as well as a sport-inspired material and product assortment called ‘Jersey Girl’. With SCOUT’s continued efforts to meet the needs of its ‘on-the-go’ consumers, the brand has re-designed its 5 sport forms in a bright and refreshing color palette that will coordinate well with the its fashion line. Jersey Girl, an extension of the sport line, is comprised of a coated, wipeable jersey fabric and represents SCOUT’s modern interpretation of sweatshirt grey (mélange) material. Jersey Girl is available online in 11 skus.

Updated forms to the sport collection include the Play Girl Play, which now features a zipper top to keep athletic gear safe from unexpected weather conditions, and to keep personal items more secure.

Jersey Girl has made its debut in totes with the Gameday, the Daytripper, and the Totes-Ma-Goat, trimmed with black shoulder straps and featured with a neon green interior; in accessories, pink neon trims the Jersey Girl Crown Jewels, Kate Wristlet, Packin’ Heat, Sally Go Lightly, Tote-All Package, Gidget, and the 3-Way Bag; in sport, coated jersey is again outfitted with neon pink trim in the Big Draw as well as the newly designed Play Girl Play.

Of these additions to SCOUT’s spring/summer 2013 collection, COO Tabitha Bowling explains, “SCOUT customers lead an active, ‘on-the-go’ lifestyle, particularly those on the younger end of our customer spectrum who participate in organized athletics. They don’t want to sacrifice style for the sports and activities they love. As such, our seasonal collections strive to blur the line between sport and fashion, resulting in highly functional and durable products that still reflect a woman’s individual style.”

About SCOUT by Bungalow
SCOUT by Bungalow was founded in 2004, when the company found its niche for offering functional, fashionable, affordable totes. Presently we feature 400+ new products throughout the year, with a smaller collection of gift items available in the winter.

The company is headquartered in Georgetown, Washington DC with a fulfillment center in Lowmoor, Virginia as well as a national showroom in Atlanta, Georgia, in partnership with the Appelman & Schauben sales group. SCOUT is currently being sold to over 1,500 retailers from around the country.

Posted in: Apparel

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