Tigers, Under Armour Announce Partnership

Posted on May 12, 2010 by

Categories: Apparel, Shoes/Cleats, Under Armour, Uniforms

TOWSON, Md. – Towson University and Under Armour, Inc. have announced a multi-faceted four-year partnership that designates Under Armour as the official performance apparel and footwear outfitter for Tiger Athletics.

The multi-year agreement gives Under Armour the right to provide uniforms, apparel and footwear to each of the Tigers’ 20 varsity sports, including football, men’s and women’s basketball and lacrosse. This department-wide outfitter agreement also includes an annual Under Armour product allowance as well as marketing entitlements and event tickets.

“We’re thrilled to partner with Towson University Athletics which has a great fan base in our own backyard,” said Walker Jones, Under Armour’s Sports Marketing Director. “We look forward to working with the student-athletes and providing an on-field advantage with our latest innovations in footwear, uniform designs and our state-of-the-art fabrications.”

The Towson campus has been utilized as center stage for various commercial and photo shoots including the most recent year-long brand campaign “Protect this House. I WillTM.” Under Armour had previously outfitted Towson’s lacrosse teams and has worked closely with the Tigers for wear-testing products.

“Under Armour is a well respected, visible member of the Baltimore business community, and it was our good fortune to develop a full program partnership with them,” said Towson Director of Athletics, Mike Hermann. “We have always had a good relationship with Under Armour, but this deal takes it to the next level. Under Armour products are very popular in the market place, particularly among college-aged consumers. To be able to outfit all 20 of our programs in Under Armour apparel and footwear has been well received by the student-athletes and coaches. We look forward to a long and beneficial partnership.”

Under Armour, the originators of performance apparel, has transitioned athletes into moisture-wicking apparel since 1996. Under Armour products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe.

“Our partnership with Under Armour enables our lacrosse team to be outfitted with the very best athletic uniforms and clothing on the market today,” said Tiger men’s lacrosse coach, Tony Seaman.

“Under Armour has been and will continue to be a leading and progressive force in the world of sports,” said Tiger men’s basketball coach, Pat Kennedy. “It is truly exciting to be involved with such a great organization.”

Posted in: Apparel

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