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Gait Names Grassroots Marketing Manager

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Gait Lacrosse, a division of Jarden Inc. that includes sporting goods brands such as Rawlings, Worth, Miken, JT Sports, Licensed Products and deBeer, said Bryan Bendig has joined the Gait lacrosse team as the Grassroots Marketing Manager. Bendig will report to Ren Petinelli, business director, for deBeer/Gait. Bendig will be responsible for the Gait Grass Roots Program nationwide.

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gaitdebeer

Gait Lacrosse, a division of Jarden Inc. that includes sporting goods brands such as Rawlings, Worth, Miken, JT Sports, Licensed Products and deBeer, said Bryan Bendig has joined the Gait lacrosse team as the Grassroots Marketing Manager. Bendig will report to Ren Petinelli, business director, for deBeer/Gait. Bendig will be responsible for the Gait Grass Roots Program nationwide.

“We’re proud to have Bryan on our team; both his field lacrosse and indoor lacrosse experience will benefit us in the market place,” said Ren Petinelli, business director.

Prior to joining Gait lacrosse, Bryan played professional lacrosse for six years, as well as, collegiately for the University of Hartford.

Bendig holds a Bachelor of Science in Education from the University of Hartford.

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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