Highlights of partnership include “Burn Cancer” awareness week to be held July 31 – August 2
BOSTON (January 10, 2014) – Major League Lacrosse, the premier professional outdoor lacrosse league, announced today that it has partnered with the HEADstrong Foundation to help raise awareness about blood cancers to the extended lacrosse community and its fans.
“We are thrilled to partner with the HEADstrong in 2014,” said MLL Commissioner David Gross. “The organization has always been a strong supporter of the MLL and its players and we hope that “Burn Cancer” awareness week and our other initiatives will help raise awareness for all forms of blood cancer.”
Highlighting the partnership is the first ever “Burn Cancer” awareness week, designed to draw attention to the fight against all forms of blood cancer. “Burn Cancer” week will be held July 31 – August 2 and feature games from all eight MLL teams. Throughout the action-packed week, MLL coaches will sport lime green shirts and select players will wear Warrior Lacrosse equipment specifically designed with HEADstrong elements, raising awareness and representing the patients, survivors, and victims of the disease. Lime green is not only the National Awareness Color indicating non-Hodgkin’s lymphoma, but also the adopted color of HEADstrong, which Nick Colleluori, founder of HEADstrong, believed was meant to invigorate and enliven those who wore it.
The partnership will also recognize members of the MLL who distinguish themselves in their community outreach with the HEADstrong Humanitarian of the Month award. Starting in February a player particularly active in their community will be awarded and featured on both MLL’s and HEADstrong’s website each month to help celebrate compassionate efforts and further raise awareness for the foundation.
“On behalf of the HEADstrong Foundation and all of those who have been affected by blood cancers, we wish to extend our sincere appreciation to Major League Lacrosse for embracing our cause through the “Burn Cancer” awareness week partnership beginning this season,” said Cheryl Colleluori, HEADstrong president and Nick’s Mom. “The sport of lacrosse has served our organization as an arm of support, encouraging us to take HEADstrong to new heights. Humbly, we have emerged as a national resource, facing-off against the disease and assisting blood cancer patients and their families. We are committed to HEADing efforts to improve their quality of life and supporting those working to eliminate the diseases.”
Nicholas “HEAD” Colleluori founded the HEADstrong Foundation shortly after being diagnosed in 2005, and his legacy continues to live on through the organization’s work. The foundation strives to provide those working to eliminate blood cancers with any necessary materials that may help to improve the quality of life for those affected by the disease. HEADstrong aids the battle to defeat blood cancer through fundraising, raising awareness, scholarship, and education. Through this joint partnership, MLL hopes to meaningfully contribute to their efforts.
“Since our inception in 2006, the HEADstrong Foundation has established an awareness campaign using the color lime green – which is the awareness color representing non-Hodgkin’s Lymphoma, the disease that claimed our Nick’s life,” Colleluori continued. “The visibility and representation of HEADstrong on the playing field during MLL’s Burn Cancer Awareness Week, is a tribute to the life and legacy of our founder Nicholas as well as a statement of hope and strength in support all of those living with cancer. We graciously applaud Major League Lacrosse for taking a stance and helping HEADstrong to get aHEAD of cancer.”
About HEADstrong Foundation
The HEADstrong Foundation™ is a 501(c)(3) committed to being a resource for blood cancer patients and their families, helping them to navigate the harrowing ordeal of cancer by providing essential services to improve quality of life.
HEADstrong™ is an athletic rooted organization that serves the cancer community by granting direct financial assistance to those financially impacted as a result of the disease, by providing complimentary long-term housing and amenities for those traveling to Philadelphia, Pennsylvania for cancer related treatments through Nick’s House™, by funding innovative blood cancer research through the Nicholas E. Colleluori Lymphoma research fund, by serving family meals and offering outlets of entertainment for those receiving care at hospitals, by delivering comfort kits to newly hospitalized patients preparing for treatment or transplant and by lending an arm of support through their peer to peer advocacy group.
The blueprints for the Foundation were conceptualized by Nicholas “HEAD” Colleluori in 2006, while he underwent treatment for non-Hodgkin’s Lymphoma, which ultimately claimed his life. Today, Nick’s vision is being fulfilled through the relentless efforts of his family, athletes and supporters across the country uniting in the fight against blood cancers.
For more information on the HEADstrong Foundation™ please visit to www.HEADstrong.org.
About Major League Lacrosse
Major League Lacrosse (MLL), the premier professional outdoor lacrosse League, was founded by Jake Steinfeld and is headquartered in Boston. Major League Lacrosse commenced play in June 2001 and will embark on its fourteenth season. MLL has continued to lead the sport of lacrosse into the mainstream of competitive team sports. The league is made up of eight teams: The Boston Cannons, Charlotte Hounds, Chesapeake Bayhawks, Denver Outlaws, Florida Launch, New York Lizards, Ohio Machine and Rochester Rattlers. More information about the league can be found at www.majorleaguelacrosse.com, Facebook or Twitter.