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Maverik Lacrosse Releases “The Making of The Future is Here”

NEW YORK – April 14th, 2012 – Maverik Lacrosse today released “The Making of The Future is Here,” a new behind-the-scenes video looking at the making of Maverik’s latest commercial, The Future is Here. The commercial first aired during ESPNU’s college lacrosse season opener on Friday, February 17th and will continue to run throughout the 2012 college lacrosse season on ESPN and ESPN2. The short film features Maverik athletes Peet Poillon, Joe Cinosky, John Christmas and Billy Bitter. Read More…

NEW YORK – April 14th, 2012 – Maverik Lacrosse today released “The Making of The Future is Here,” a new behind-the-scenes video looking at the making of Maverik’s latest commercial, The Future is Here. The commercial first aired during ESPNU’s college lacrosse season opener on Friday, February 17th and will continue to run throughout the 2012 college lacrosse season on ESPN and ESPN2. The short film features Maverik athletes Peet Poillon, Joe Cinosky, John Christmas and Billy Bitter. Click here to view “The Making of The Future is Here” and make sure to visit the Maverik Lacrosse Facebook page for the latest gear, news and updates on all Maverik athletes.

Maverik’s inspirational commercial embodies an overall theme in which today’s generation of elite lacrosse players pass the torch onto the sports next generation. Maverik chose to feature non-traditional lacrosse settings across the country to better reflect the explosive growth of lacrosse and represent Maverik’s ongoing efforts to bring the sport to a new audience.

“The commercial was a true collaborative effort between Maverik’s creative team and Jalbert Productions,” John Gagliardi, Founder and CEO of Maverik Lacrosse. “We are all very proud of the final product and feel it will both inspire and motivate anyone who has ever played the game.”

ABOUT MAVERIK LACROSSE
Founded in 2005 by John Gagliardi, Team USA Player and All-World Defenseman, and Jay Jalbert, All-World Midfielder, Maverik Lacrosse is a lacrosse equipment manufacturer whose products are designed and developed by the world’s top lacrosse players for lacrosse players. Team Maverik creates, tests and develops innovative products that perform and exceed the professional demands of its founders. Headquartered in New York, Maverik is a subsidiary of Bauer Performance Sports Ltd., a publically traded company on the Toronto Stock Exchange (BAU). For more information, visit www.maveriklacrosse.com.

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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