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New Balance 990 Re-Issue

New Balance is deeply rooted in the lacrosse community; in fact, in the past decade NB acquired both Warrior and Brine. With these acquisitions in hand, New Balance has quickly developed a strong understanding of lacrosse lifestyle. More recently, New Balance has been building up its lifestyle line, and their new shoes are coming in hot. Read More…


New Balance is deeply rooted in the lacrosse community; in fact, in the past decade NB acquired both Warrior and Brine. With these acquisitions in hand, New Balance has quickly developed a strong understanding of Lacrosse Lifestyle. More recently, New Balance has been building up its lifestyle line, and their new shoes are coming in hot. We love these products and know you will too.

On December 1st, New Balance will re-issue its original 990 running shoe. This re-release marks the 30th anniversary of the classic, “Made in USA” shoe. Originally released in 1982, the 990 took five years to develop. The lengthy research and development period led to a revolutionary shoe with a slip last construction and encapsulated EVA sole unit. New Balance attached the unique tagline:, “On a scale of a 1000, this shoe is a 990.”

A limited run of only 990 pairs will be available at New Balance stores and select retailers starting December 1, 2012. Act quickly to put a piece of history in your arsenal of holiday gear.

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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