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Nike+ FuelBand Launch New Colors

Beginning October 31 the Nike+ FuelBand will now be available in two new colors, with distribution expanded across the United States, Canada and the United Kingdom. The two new colors, “White ICE” and “Black ICE,” will become the third and fourth versions following the “Black Steel” launch color and a limited edition run of the original ‘ICE’ FuelBand. Read More…


Beginning October 31 the Nike+ FuelBand will now be available in two new colors, with distribution expanded across the United States, Canada and the United Kingdom. The two new colors, “White ICE” and “Black ICE,” will become the third and fourth versions following the “Black Steel” launch color and a limited edition run of the original ‘ICE’ FuelBand.

Launched in February 2012, the Nike+ FuelBand is an innovative wrist-based device that tracks and measures the user’s activity during any given day and designates a score for the activity in the form of NikeFuel. NikeFuel is a normalized score that awards all users of the Nike+ FuelBand equal scoring for the same activity regardless of their physical make up. The Nike+ FuelBand also captures and displays time, calories and steps. An intuitive mobile application allows the user to review all the activity captured by the product.

The Nike+ FuelBand has previously only been available from select Nike locations in the United States and United Kingdom and via nikestore.com in those countries. Now a broad number of Nike stores across the US, Canada and the UK, along with nikestore.com, will carry the product.

The Nike+ FuelBand mobile app is designed for Apple’s iPhone 5, iPhone 4S and 4 as well as the iPod touch (third generation onwards) and allows you to view your progress against your friends and track your overall NikeFuel activity allowing you to see when you were most active.

To keep up to date with news of the Nike+ FuelBand as October 31st approaches follow NikeFuel at http://twitter.com/nikefuel or at http://www.facebook.com/nikefuel.

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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