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NLL’s Philly Wings Replace Names with Twitter Handles

The Philly Wings of the NLL announced today that the team will be revolutionizing jerseys by using Wings players’ Twitter handles as their nameplate for the team’s game against the Bandits at Wells Fargo Center on Sunday, February 12 at 4 p.m. Read More…

The @PhillyWings of the @NLLNetwork announced today that the team will be revolutionizing jerseys by using Wings players’ Twitter handles as their nameplate for the team’s game against the @NLLBandits at @WellsFargoCtr on Sunday, February 12 at 4 p.m.

Every player on the Wings roster will have his Twitter handle stitched onto the back of his jersey, in place of traditional last names, as an effort to help increase engagement and awareness for use of the social media tool. The Wings front office staff will require each player on the team to create and/or maintain a Twitter account and will be holding a formal Twitter training session prior to the start of the season.

The Wings will be the first American professional sports team to use Twitter handles in place of last names on their jerseys. Following the game, the one-of-a-kind, game-worn jerseys will be auctioned off to fans, with proceeds benefitting @AmericanCancer.

The Wings will begin their quest for a league record seventh NLL Championship against the @RocKnighthawks at Wells Fargo Center on Saturday, January 14 at 7 p.m.

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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Kevin McDermott
Kevin McDermott
9 years ago

That’s Brutal.

Kevin McDermott
Kevin McDermott
9 years ago

That’s Brutal.

Jack Marshall
Jack Marshall
9 years ago

#twitteraddiction
Honestly, I think it’s WAY too far.  Maybe for a game or something, but as regular jerseys? Too far…

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