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Talon Acquired By Easton-Bell Sports

VAN NUYS, Calif. — Easton-Bell Sports, a leading manufacturer of sporting goods equipment, has acquired privately held lacrosse equipment manufacturer Talon Lacrosse — prompting the development of a new Easton Lacrosse division.

Together with Talon, the new lacrosse division will incorporate Easton’s innovative design, materials and technology into the tradition and culture of America’s fastest growing field sport. Talon co-founders Doug Appleton, Cort Kim and Blake Kim will all have strategic roles in the new division, with Appleton serving as general manager.

VAN NUYS, Calif. — Easton-Bell Sports, a leading manufacturer of sporting goods equipment, has acquired privately held lacrosse equipment manufacturer Talon Lacrosse — prompting the development of a new Easton Lacrosse division.

Together with Talon, the new lacrosse division will incorporate Easton’s innovative design, materials and technology into the tradition and culture of America’s fastest growing field sport. Talon co-founders Doug Appleton, Cort Kim and Blake Kim will all have strategic roles in the new division, with Appleton serving as general manager.

“I am pleased to welcome the Talon Lacrosse team to the Easton-Bell Sports family,” said Paul Harrington, president and chief executive officer of Easton-Bell Sports. “Talon’s lacrosse product knowledge and passion for the game combined with Easton’s R&D resources and distribution channels provide a solid foundation for Easton’s entrance into a growth market for sporting goods equipment.”

Talon Lacrosse has successfully developed and marketed authentic products for player use at all levels and will now expand into a full line of innovative lacrosse products developed, manufactured and sold under the Easton brand. The new lacrosse division will be located in Scotts Valley, California.

“We are thrilled to be joining forces with a market leader like Easton,” said Doug Appleton. “There are great synergies here with Talon Lacrosse and Easton’s presence and brand positioning. Both Talon and Easton believe in technical innovation, superb quality and exceeding the expectation of our customers. As Talon becomes fully integrated into the Easton-Bell Sports family in the coming months, we will refine and communicate our product line introduction and go to market strategies to our consumers and retail partners.”

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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[…] out the Johns Hopkins Maverik Maybach gloves on Paul Rabil and the Easton shaft Casey Powell […]

cratsy
cratsy
11 years ago

This is awesome news for Talon and Easton. I love Easton Hockey products.

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