Under Armour to Introduce New Mouth Guard

The Baltimore Sun is reporting that Under Armour will be introducing a new mouth guard that it says will not only protect the jaw, but also reduce stress for better performance. The lacrosse version of this mouth guard will be $450.

From the Sun:
Athletes have been using mouth protective gear for years. Under Armour said its product is different because of its ArmourBite Technology, which prevents an athlete’s teeth from clenching. Clenching triggers the production of stress hormones such as cortisol, which cause fatigue and can hurt an athlete’s performance, the company said.

Check out the full story here: http://www.baltimoresun.com/business/bal-bz.underarmour14aug14,0,2903349.story

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  1. Damien on September 1, 2009 at 5:01 pm

    I would spend it if it could improve my performance. Derek Jeter starting using this technology this season and look at his numbers…he is having a career year.

  2. Frank on August 19, 2009 at 5:32 pm

    Who would spend $450 on a mouthpiece?

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