“Most athletes will concur that even the smallest advantage in sport can drastically improve their performance. Reebok is using the latest technology to provide those advantages to athletes across several different sports.
The latest trend in sports such as hockey, lacrosse and baseball is called O-Technology, which Reebok adapted from tennis racket maker, Prince. The technology involves cutting holes in the shaft of a hockey stick, lacrosse stick or baseball bat, which increases the speed with which an athlete swings.
The result is a combination of decreased drag and reduced vibration throughout the swing of the stick or bat, improving the aerodynamics. An athlete can increase his overall swing speed up to 3 mph, a drastic difference in the heat of competition”