Warrior’s Answer to Nike Lacrosse Campaign

Warrior's Answer to Nike Lacrosse Campaign

Nike’s 2012 Fast or Last campaign was a big hit with lacrosse fans. Lacrosse legend, Ryan Powell, belted out a monologue begging players, coaches, and teams to strive to keep the pace of play high. The words of wisdom were inspiring, to say the least, and encouraged men and women to denounce the “Maryland Stall,” which became popular in 2012 during Maryland’s run to the title game.

However, dissimilar, Warrior’s #BEFIRST or be lunch campaign immediately reminded me of Powell’s soliloquy. I know this is hard for the uninformed to understand, but try to follow me.

Warrior’s video is a disruptive, fun promotion for its brand-new training shoe, The Warrior Prequel. Darwin’s survival of the fittest comes into play on the Maasai Mara. In order to survive/win, you have to outdo everyone in your path. Be fast. Be first. Or lose. If this is the prequel, then I can’t wait to see what follows suit.

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Lacrosse Playground

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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