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Hanon x New Balance "The Bionic Project"


Allow LPG to introduce you to “Bionic Project”. “Bionic Project” is a film presented by Hanon that displays the production of New Balance shoes in their Flimby manufacturing plant in Cumbria, UK. The film is set to launch this month. View the other video after the jump.

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Allow LPG to introduce you to “Bionic Project”. “Bionic Project” is a film presented by Hanon that displays the production of New Balance shoes in their Flimby manufacturing plant in Cumbria, UK. The film is set to launch this month.

The significance of the running shoe they are making in the videos is the innovative material being used to construct the shoes. The “Bionic Project”, incorporated with technical fabrics by Eschler of Switzerland, previews the shoe industry’s new membrane technology called Ceramic E3+. Ceramic E3+ is a ceramic coating embedded with particles as hard as diamonds. The material is breathable, weather resistant, light weight and highly durable. The shoe game just got a lot more complex.

Check out Hanon for more info on the film and New Balance shoes.

In 2009, Adam O’Neill, Harry Alford and Thomas Alford launched Lacrosse Playground as the preeminent site for lacrosse gearheads. For years Lacrosse Playground provided lacrosse fans with tutorials and tips on how to string a lacrosse head, up-close looks at the gear the top players used and sneak peeks at equipment and uniforms before they were released. More than 10 years and millions of visits later, Lacrosse Playground has relaunched with a focus on storytelling. Our mission is to provide comprehensive coverage of the latest lacrosse news, share insights into the sports betting and fantasy lacrosse world and showcase the lifestyles and personalities of the sport of lacrosse through articles, videos and podcasts.

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